DMA For Future Market - Part 3

** Article below captured from AmeSecurities brochure

WHAT IS DMA?

Direct Market Access (DMA) is an electronic facility that allows you to directly access

 liquidity for financial securities and multiple execution venues directly without the intervention of brokers. DMA enables users to enter their orders on a screen display and have their orders sent directly to the exchange.

WHY SHOUD I CHOOSE DMA?

As of 2008, studies show, almost 38% of buy side equity shares are executed through DMA and s still growing. Though still in its infancy stages, more and more high volume traders are rapidly adopting DMA as a method to agreegate liquidity, AmInvestment now offers you the opportunity to trade in deriviates via DMA and by end of 2009, equities as well. The time saved with DMA gives the critical edge needed for user in today's electronic age. The next frontier would be to expand DMA connectivitiy into the international market.

BENEFITS OF DMA

- DMA offers lower transactions cost.

- DMA orders are not executed by brokers; instead are sent directly to the exchange so there is less chance of error or execution irregularities.

- Traders are able to take advantage of very short lived market opportunities with swift order executions via DMA.